The selection of the foundation shade for your skin is a very critical part. Most people have yellow-based tone and need to wear yellow based foundation. All Sacha foundations are yellow based and vary the shade from lightest to darkest. You can identify your shade of foundation at any store. Follow the instruction as per given in the site and identify the shade of foundation that best suit your skin.

For even application you can use cosmetic sponge.

Make your face ready to apply foundation with the use of a suitable cleanser and toner. Then apply Sacha’s Daily Moisturizer, which is a very good under make up base. It improves the right application of foundation and improves its longevity. It is a requirement for all women with dry skin.

Better use a cosmetic sponge for applying your foundation as it provides more control and smoother application.
Liquid foundation should be blended in a small quantity at a time until the whole of your face is covered.
Cream foundation requires a long sweeping motion of application with your cosmetic sponge. It should be blended evenly to get a smooth flawless finish.

A powder foundation should be applied as you do your normal compact powder.

Proper blending is very important. Blend the foundation under the jaw line, into the hairline, on the ear lobes, on the corners of the nose, corners of the mouth, over and under the eyes. After that apply powder lightly with a translucent powder to set your foundation.

Tips:
The foundation should be tested on your jaw line and should not be done on your hand or inside your wrist. Examine it under different light setting. It should match with your natural color of neck.

Wet your cosmetic sponge to create a sheer finish.

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Dual active foundations contains foundation and powder in one. It is easy to apply as a powder but provides an excellent coverage as a foundation also. The most important peculiarity of this product is that it begins as a powder and end as a powder. It is exquisitely yellow-based and good for normal to oily skin.

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This type of foundation provides a complete coverage and provides a natural look. Most of the women like to use liquid
foundation, as it is easy to use and fits like a ‘second skin’. This is available in water based and oil based formulae. The “Stay-On Color” Liquid Foundation of Sacha is oil-free and provides semi-matte finish. It provides complete coverage on your skin. And it is yellow based and will perfectly match you skin tone. It can be used with normal, oily and combination skins.

CREAM FOUNDATIONS

Cream foundation is considered as the number one choice of artists. They are available in compact or stick form and provide a much better coverage. This type of consistent foundation provides creamy flawless finish and is really easy to apply.

Cream foundation suits your skin in a better way with flawless, natural looking finish. It is suitable for women with normal, dry or combination skin.

Related posts:

1. How do I Apply Foundation
2. Selecting the Right Foundation

At present the foundation market is saturated with different types and brands of foundations. Any cosmetic section of stores will have a number of choices – liquid, cream, oil – free, powder, allergy tested, cake, stick, stay-on, hypo allergic, cream to powder, non-comedogenic, camouflage foundations etc. It is really a mind-blowing experience especially if you are buying it for the very first time. To make it simpler for you to select your foundation we have classified it into four major categories.

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When you enter a room, the people sitting there must notice you and not your makeup. If they notice your makeup that means it is “shabby”. If they notice you, that means your make up is perfect. This is what Sacha has made as their philosophy.

Makeup should be used to draw attention to your good features and hiding the less flattering ones.  When an artist paints his work, he first prime the canvas with a base color, which first of all removes any imperfection in the paper and provide a smooth surface to work. This primer should be a neutral color to bring out the color the artist intends to use. This neutral primer is normally white color. A makeup artist is also an artist and the “primer” he is using is the foundation. But in this case you can’t use a white “primer” as it will look like a mask.

Therefore the primer you choose should match with your natural skin tone. The “primer should have better coverage and neutral enough to highlight the makeup in your eyes, cheek and lips to express your natural beauty. The makeup artist faces the greatest challenge in finding the right foundation for you. The problems starts from the beginning itself as no foundation are discovered to perfectly match with our natural skin tones. The foundations ere first developed for the use of movie industry by the then cosmetic pioneers such as Max Factor. At that time “white light” was used, which made the actors and actresses look like “washed out”.

To apply color on the face the cosmetic manufacturers developed a foundation with red base. The cosmetic market was dominated by the “pink” foundation at that time and even today it forms the basis of many brands in cosmetic industry.

As time passed and with the further development of movie industry, natural light was introduced and foundation has also  changed with it as they found out that there is no need for “red” foundation. Then the manufacturers slowly changed by reducing the amount of red used in their formulae to obtain a better match with various skin tones.

However the foundation remained red for many years. Then the manufacturers started adding more yellow to their foundations to change the pink look. The “added yellow” however gives an attractive orange look to the foundation.  At this time the cosmetic manufacturers recognized that there is a great scope for African American cosmetics. They made use of the existing “red” formula, made it darker and thus foundation for their color was invented. While doing so they failed to consider that the darker women have yellow undertones and needed to wear foundations with a yellow base.

The renowned makeup artist, Kevyn Aucoin in his book “Making Faces” states that:
“Years ago, foundation was used specifically to alter the color of the skin, re: ‘rosy glow’. But the trend of the last few years has taken us from what intentionally changed the wearer’s natural coloring to products that match the tones perfectly”.

Afterwards he added:
“Still, if you choose to wear foundation, there are two important things to consider when selecting a product, the ‘look’ you want to achieve and that it matches your skin”.

We believe that foundation should be enough coverage to meet the individual’s personal requirement and should still
look natural. The foundation should exactly match with your color so that you should not end up with a “ring” around your face.

From our observation we have noticed that most of the Caucasian, African and all Asian and Latin women have yellow-based skin, Still most of the foundation they use are in red or orange tones.

If a woman with natural yellow undertones wears foundations with a pink or orange base, they may finally look unnatural.

Women with darker color often turn ashy and darker African women look one step darker than their natural color. Because of this only one “black” miss universe was selected in the history of the Pageant. For more than twenty years beautiful African participants of the competition would walk out on the stage, and they look ashy under the stage lights and thus loosing their chance to win the competition.

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